Gamers react to Microsoft’s botched attempt to buy Activision: Will they recover?

Gamers react to Microsoft’s botched attempt to buy Activision: Will they recover?

  • Finance
  • April 28, 2023
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Gamers, brace yourselves! The gaming world has been rocked by the news that Microsoft’s bid to purchase Activision Blizzard for a whopping $68.7 billion has fallen through. This announcement sent shockwaves throughout the industry as gamers and investors alike were left wondering what was next for both companies. Some are optimistic about the possibilities that this failed deal could bring, while others fear that it is a major setback for both parties involved. In this blog post, we’ll explore the pros and cons of Microsoft’s botched attempt to buy Activision and take a look at how gamers are reacting to this monumental news. So grab your controllers and let’s dive in!

Microsoft’s failed attempt to buy Activision

Microsoft’s failed attempt to buy Activision was a major shock for both the gaming industry and investors. The reported bid of $68.7 billion would have made it one of the biggest deals in gaming history, but it appears that this time, Microsoft has come up short.

There were high expectations when news broke that Microsoft was pursuing a deal with Activision Blizzard. The acquisition would have seen some of the most popular video game franchises such as Call of Duty, World of Warcraft and Candy Crush all under one roof.

However, despite the potential benefits of such an acquisition, there were also concerns about what this merger could mean for gamers. Many feared that it could lead to less competition and innovation in an already highly competitive market.

For Microsoft, this failed deal is certainly disappointing given their recent push to expand their gaming offerings. However, with deep pockets and a strong desire to grow their presence in the industry, we can expect them to continue exploring opportunities for growth through other means.

The pros and cons of the failed deal

The failed deal between Microsoft and Activision has pros and cons that have been discussed by gamers worldwide. Let’s take a closer look.

One of the pros of this deal is that it would have brought more resources to Activision, allowing them to develop bigger and better games. Microsoft also has a lot of experience with online gaming services, which could benefit both companies in terms of expanding their reach.

However, some gamers are concerned about consolidation within the industry if such a big acquisition were to happen. The fear is that it would limit competition and innovation in the long run.

Another con is that exclusive titles may become limited to Xbox consoles only, alienating PlayStation or PC players who enjoy these franchises. This could lead to fewer sales for these titles as well.

On the other hand, there are arguments for why exclusivity can be good for consumers too – it fosters healthy competition among console manufacturers which ultimately leads to better hardware and software innovations down the line.

While there are certainly advantages and disadvantages associated with this type of merger or acquisition attempt from both sides’ perspectives; many feel like they will need more information before making any definitive conclusions on what might happen next in this space!

How gamers are reacting to the news

Gamers have always been passionate about the gaming industry and any news related to it. When Microsoft’s failed attempt to buy Activision came out, gamers had mixed reactions. Some were disappointed, while others were relieved.

Many gamers believed that the acquisition would have given Microsoft too much power in the gaming industry, leading to a lack of competition and innovation. They also feared that some popular franchises under Activision might become exclusive to Xbox consoles only.

On the other hand, some gamers were excited about the prospect of seeing their favorite games being developed further by a company like Microsoft with deep pockets and resources. They thought that this could lead to better graphics, gameplay mechanics, and overall quality for future titles.

However, most gamers agreed that they wanted what was best for the gaming industry as a whole – healthy competition between companies which would ultimately benefit players with more choices and better games.

Regardless of their opinions on the matter, one thing is clear: gamers are invested in everything related to their beloved hobby. It remains uncertain how Microsoft will proceed from here or if they will make another attempt at acquiring a major player in the gaming industry.

What Microsoft should do next

Microsoft’s failed attempt to buy Activision is certainly a significant setback for the company. However, it does not mean that they should give up on their goals of expanding their gaming portfolio. There are still plenty of options available for them.

Firstly, Microsoft should continue to invest in and grow its current gaming brands such as Xbox Game Pass and Xbox Live Gold. These services have been successful in recent years and show no sign of slowing down.

Secondly, Microsoft could look into acquiring other game developers or publishers to strengthen its position within the industry. Some potential targets include Electronic Arts (EA), Ubisoft, or Take-Two Interactive.

Thirdly, Microsoft could focus on developing new IP within its own studios to compete with established franchises from other companies like Sony’s God of War or Nintendo’s Mario franchise.

Microsoft can also explore partnerships with existing game developers/publishers to bring exclusive content or features to their platforms such as Call of Duty Vanguard which is now an exclusive title under PlayStation 4/5 consoles only.

There are plenty of avenues for Microsoft to take following the failed purchase attempt. The key will be finding a strategy that works best for them and aligns with their long-term goals within the gaming industry.

Conclusion

Microsoft’s failed attempt to buy Activision has certainly caused a stir in the gaming community. While some gamers may have been excited about the prospect of seeing their favorite franchises under one roof, others are wary of such massive consolidation.

However, regardless of how gamers feel about the deal falling through, it’s clear that Microsoft should continue to invest in its gaming division if it wants to stay competitive. With Sony and Nintendo both having strong footholds in the industry, Microsoft needs to keep making bold moves if it wants to catch up.

So what should Microsoft do next? It’s hard to say for sure, but perhaps they could focus on creating new IP rather than acquiring existing ones. Alternatively, they could try again with other publishers or studios that might be more open to selling.

Ultimately though, only time will tell what direction Microsoft decides to take its gaming division in. But one thing is for sure – as long as there are eager gamers out there looking for new experiences and exciting worlds to explore, the industry will continue evolving and growing at an incredible pace.

 

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